When brothers Mike and Ahmad Nassar opened a food trailer at their family’s truck stop near the Ambassador Bridge, the goal was simple: make food worth going out of your way for.
The first sandwiches at Detroit 75 Kitchen were built for truck drivers who needed something they could eat on the road. But it did not stay a truck stop secret for long. Locals became regulars. Lines stretched down Fort Street. People started coming straight from the airport with their luggage in tow just to try the food. That original location is still our flagship today, still operating out of the same truck stop under the Ambassador Bridge where it all began. Before long, Detroit 75 Kitchen was recognized as a Top 3 Food Truck in America and a Top 100 Restaurant in the country by US Weekly.
From the beginning, we built Detroit 75 Kitchen around one belief: none of the growth matters if the food is not good enough to make people go out of their way for it. Mike set the standard in the kitchen. Ahmad helped shape the direction of the brand and the business behind it. No shortcuts. No gimmicks. Just real work, consistency, and respect for the craft.
As more people started asking us to open outside the city, we took on a short-term pop-up in a vacant Sears Auto Center in Troy. It was meant to be a fun, on-brand activation, but after welcoming 1,700 guests on opening day, it became clear the demand reached far beyond Southwest Detroit. That experience helped pave the way for our first dine-in restaurant in Madison Heights, creating a permanent home for the brand beyond the original truck stop.
Around the same time, opportunities we never chased started coming to us. The Rocket Mortgage Classic invited us to be its official food truck. The 2024 NFL Draft asked us to anchor its food operation. Those moments mattered because they showed that Detroit 75 Kitchen had grown into something bigger, without losing what made it matter in the first place.
That same trust helped grow our catering business. What began with requests from the automakers and regional companies grew into a high-volume operation built on experience, preparation, and execution. That is how we have grown: the right way, at the right pace.
Online, Chef Mike built a following far beyond the restaurant world. His kitchen videos, approachable recipes, and no-frills perspective on standards, effort, and respect connected with millions of people each month. Today, Detroit 75 Kitchen reaches more than 40 million people each month across social media. For many, that content became another way to connect with what Detroit 75 Kitchen stands for.
No matter how much Detroit 75 Kitchen grows, the standard stays the same.
Stay Hungry, Chef Mike & Ahmad Nassar
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