Story

How We Got Here

From Humble Roots

Detroit 75 OG's, it's Ahmad Nassar here.

What I’m about to share with you is the uncut story of what you now know as Detroit 75. Our journey is deep and personal to Mike and me so dial in and get ready for this story.

In 1988, two Lebanese immigrants moved to America in pursuit of - you guessed it - the American Dream. They wanted to give their kids a better shot at the high-quality life they never had. Those immigrants were my parents.

In order to provide for our family, my dad took out a multi-million dollar loan for a truck stop in Southwest Detroit. For years, that truckstop was our bread and butter, thanks to my brother Mike and my dad.

Unfortunately, our father suddenly passed away. As the men of the house, Mike and I knew we needed to step up and make our father’s investment count. But then, as if things weren’t already hard enough on us, the recession hit.

Took a Chance: Detroit 75 Kitchen

And this is precisely where the D75 story starts - when things went from bad to worse. We got hit hard. Our side of the city became a ghost town. One by one, the businesses around us came crumbling down like some dominoes. We were sure we were next.

But as they say, adversity breeds innovation, and we were hungrier than ever.

Growing up, my brother Mike had dreams of being a chef. Meanwhile, I kicked my entrepreneurial passions to the side to pursue medicine. I felt like becoming a doctor was my best bet at supporting my family.

Opening a food truck was always some pipe dream for us, but after the recession, no idea was off the table. And so we started putting our heads together. We decided that a risky business like this could be our only shot at saving our family’s truckstop.

In 2014, Detroit 75 was born in the small space next to our family’s Southwest Detroit truck stop. In our early days, we served bomb-ass, portable food to truckers as they traveled to and from Canada. Mike handled the food, and I handled the business ops.

We Stayed Hungry

We knew we were in for the ride of our lives, but one thing has always been true about Mike and I: we Stay Hungry.

That same year, Eater named us the “Best Food Truck in Detroit.”

A few years later, we were named one of the top 100 Restaurants in America by US Weekly.

Today, our lines stretch out all the way to Fort St, and we're sold out of our sandwiches by noon. This crazy ride has taught us not to give a shit what others say we should do, and you’ve shown us that you love us for that.

We hope you’ll join us on this ride as Mike and I pave our own path at the intersection of bomb-ass food and best-in-class business.

Where we're headed

We’re on the road to being the most loved food brand coming out of Detroit. Since our founding, we’ve been recognized as one of the Top 3 Food Trucks in the US and featured as one of the Top 100 Restaurants in America… and you already know we’re not stopping there.

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What We Give A Shit About

Staying Hungry

We were told so many times that we were crazy for trying to breathe life back into our side of town. But everywhere you turn in Detroit, you’ll see people creating something powerful out of even the most dire situations. We’re proud to take after our city in this way, and this hunger - this desire to create more beauty from struggle - will drive us till the wheels fall off.

Making Great Food

Food is our game, and we kick ass at it. Chef Mike’s recipes and quality taste have landed us dozens of awards and honorable mentions over the years. In his words, “No one is going to drive 45 minutes for a shitty sandwich.”

Our People

You can taste it when your food is made with passion, and our bomb food is brought to you by a team who truly enjoys what they do. From our customers to our team, the Detroit 75 experience is about the people we get to enjoy it with. Our #1 priority is our people because we’d be nowhere without them.

Who Closes on Weekends?

Yep, what you’ve heard is true. We’re the crazy people that close down on days we’re guaranteed to make top dollar. We must be insane, right?

We’ve been closed on the weekends since our founding and here’s why: we work to live, not the other way around.

As we said, Detroit 75 is for the people. But talk is cheap. Anyone can say they care about work-life balance. But can they put their money where their mouth is? Since day 1, our team has been able to enjoy weekends off and livable wages. Our team is able to spend time with their families, decompress, and actually enjoy the lives that they work so hard for.

Some business gurus would say we’re doing everything wrong, but it’s right to us, and that's all that matters.

Who’s Behind The Wheel

Meet Us

Ahmad Nassar

I’m Detroit 75’s CEO & Creative Director. I’m in charge of our business day to day and growing the Detroit 75 Kitchen brand. Building Detroit 75 inspired me to earn my MBA from the University of Michigan Ross School of Business.

I’ve always been passionate about building a business with a strong culture, and I love that I’m able to take part in that every day by growing and investing in the Detroit 75 community.

Mike Nassar

I’m Detroit 75's Executive Chef— the man behind the bomb-ass food. I’m a self-taught chef who has always loved experimenting with flavor combinations. Every single ingredient in our sandwiches is approved by me and, if it’s not the best quality flavor, it doesn’t get served. Anything less than the best has no place in my kitchen.

I could tell you that these are the best sandwiches you’re going to have in your life, but the food speaks for itself.

Press Kit

Are you interested in writing about Detroit 75 Kitchen? Feel free to download our Press Kit for our logo, images of our food, and recent press releases.

Download Press Kit